Benchmarking

Since 2009, Tribe has conducted ongoing benchmarking studies with internal communications professionals on a wide range of topics. Sometimes clients ask us to benchmark best practices in a specific area that’s particularly pertinent to them. Other times we pursue topics that we notice could become an issue for many clients.

The ten largest companies (by employee population)
in our benchmarking studies:

• Wal-Mart (2,100,000)
• UPS (400,600)
• Target (351,000)
• The Home Depot (189,390)
• Deloitte (169,000)
• Procter & Gamble (127,000)
• Dell (100,300)
• Google (26,316)
• Porsche (11,910)
• Quicken Loans (3,000)