Our Process

We work with a seven-step process

1. Discovery

   Includes primary and secondary research, and often some employee phone interviews. Ideally, it also includes some baseline measurements

2. Strategy

   Building a strategic plan and messaging

3. Communication Planning

   Developing communications vehicles, content, creative elements, cadence and timelines

4. Communication Execution

   Programming, production and other development of materials

5. Activation

   Going live and launching to the employee population

6. Sustaining Programs

   Creating momentum and excitement around a program that extends far beyond launch

7. Measurement

   Follow-up measurements to evaluate impact of programs

Most Tribe initiatives also include three phases

1. Pre-Launch Phase

   Foreshadowing the change or messaging to come

2. Launch Phase

   The introduction and high-activity phase of the engagement project

3. Sustaining

   The crucial sustaining communications to embed the change or engagement in the fabric of the culture