Corporate intranets can be a company’s most valuable tool if properly implemented, but they are often a drain on resources and manpower because of a poorly thought out design that results in little return on investment. A layout that is going to keep your employees coming back requires many things, but the most important of all is a proper homepage design. The homepage is the gateway for all of your employees’ needs, but it should also be the keystone in your internal brand communications, and for these reasons it needs to be both engaging and practical. Here are three tips to get the most out of your homepage design:
- There is no need to scroll down. Scrolling is so in right now. The popularity of never-ending feeds on widely used sites like Facebook and Twitter inspire some employers to design an intranet that scrolls for days, but this is the most detrimental design element when founding or renovating your homepage. When an employee visits the corporate intranet, it is generally because they are driven by the completion of a task, not because they are there to browse. Help them achieve that goal by giving them what they need at the get-go. There are proven psychological effects behind the design of a webpage, and studies show that users feel overwhelmed when they visit a site that overloads them with information from the start. By designing a homepage without housing information “below the fold”, you are rewarding your readers two-fold. Firstly, they will immediately feel the successes of processing all of the information on the page quickly, and secondly, they will complete their task without the stresses of filtering through an overload of content. This tip is especially applicable to mobile functionality, since a homepage that does not scroll is likely to transition to mobile more fluidly.
- Make sure the first thing the eye is drawn to is constantly fresh. If your employees are expected to visit the company intranet everyday, give them a reason to come back. Design your homepage to feature some sort of company news, imagery or video that is updated frequently. Since employees are visiting the intranet on a task-driven initiative and will generally only glance at the homepage, call the content out by making it larger than the rest or more brightly colored. Take advantage of this brand touchpoint by communicating vision and values. Try to use photos of actual employees instead of stock photography (they can always tell!). Make sure that content is written for internal readers as opposed to repurposing language intended for customers. Make it fun!
This is especially important when it comes to launching a new intranet. You can avoid overwhelming your employees by periodically rolling out new functionalities. The homepage should be where these features are announced and explained.
- Design your layout to be tool-centric. Always prioritize business needs over creative impulse. Sure that carousel looks nice, but if it takes away from the practicality of the intranet, you are threatening your ROI. Like we’ve already discussed, it’s all about helping your employees do their jobs more efficiently, so give them the tools to do so. Provide an effective search bar, easy to locate policies and links that are both strategically grouped and start with the most relevant keyword. Don’t over format, exclude icons if they aren’t necessary, and let your employees Google search the weather and sports scores on their own. Usability is key, and by not focusing your intranet on the tools that make it an assistive asset, you are defeating the entire purpose.
Looking for more advice on how to build or manage your intranet? Tribe can help.