In the absence of fact, our imaginations are more than happy to fill in the blanks. As communicators, we put a lot of effort into crafting every word of every communication before pressing send and releasing our words and images to the masses. We have to. Words are important. Those that are misplaced can cause damage.
Accurate, well-written and engaging communications are critical in the work place. But timeliness is important too. We often put so much effort into crafting the words and gaining consensus from every key stakeholder, that by the time we press send, the information is old.
Or worse, we’ve taken so long that employee’s imaginations have gotten in the game. Last week, a young man – still early in his career – was in my office. Management at his company had communicated that his department would receive employment contracts for the upcoming year at noon that day. It was almost five o’clock, and he took the lack of communication as very bad news. He was preparing to close on his first house, and he was worried that he might be out of work.
In this fellow’s case, his imagination was getting the better of him (I hope). He was fairly sure that the person who approves the contracts had nefarious intentions. A power play designed to make the employees sweat it out. I assured him the company likely just needed to ensure that the information was correct, and it was taking more time than they’d anticipated. In the midst of our conversation, he received the contract. (Phew)
When companies have a track record delivering timely, transparent communications, there’s a much better chance of having engaged employees. When employees are engaged in their work and they feel that they can trust their leadership, imaginations don’t veer so quickly toward the dark side. And you avoid declining productivity since your employees aren’t grousing about the delay in the contracts they were supposed to receive.
The important point here is for us to remember that there are human beings on the receiving end of what we promise in our communications. Let’s do our best to strike a balance that delivers incredibly well-written communications and gets them to our folks on time.
Looking for help getting great communications out more quickly? Tribe can help.