How are you communicating with your employees? Small companies have the benefit of easy, face to face interaction, but corporations with hundreds, or thousands, of employees can’t rely on a game of telephone. Communicating with a workforce that large means removing the personal touch a conversation gives. Making mass communication personal isn’t difficult, but it requires focus and effort. Here are four tips for adding a personal touch to your internal communications.
- Email is a popular avenue for internal communication, and for good reason. The majority of office employees have a company email, and in today’s world, emails are expected to be read. The issue is how the information is presented. A block of text is unappealing and won’t command anyone’s attention. Art directing your emails is a simple way to catch the eye. If the message is coming from someone in a leadership position, include their picture in the communication. Let employees connect a face to the message they’re receiving.
- Depending on the message, words alone might not be the answer. Shooting video of the CEO or an EVP delivering the message makes the communication more distinctive and puts a spotlight on the information. Just make sure the person talking on camera is comfortable with public speaking. If the confidence level of the speaker is low, employees will tune the news out. Admittedly, this is a riskier option, but done correctly, video is a refined way to communicate internally.
- Launch an anonymous employee feedback tool. Allowing employees the opportunity to provide critiques or compliments opens the door for honest communication. Their experiences are exactly what leadership needs to hear about — daily life in the company. To show employees that you’re listening, have a quarterly roundtable giving managers the chance to address employee concerns.
- Produce a podcast of executive or investor meetings. Giving all levels of associates an inside look at the company’s future and inner workings puts everyone on the same page. Providing that information helps promote transparency, and corporate transparency should always be at the forefront.
A successful communications strategy doesn’t have to include all of these tools, but it should incorporate elements of each to effectively reach your workforce. If these steps are implemented efficiently, your employees should feel like they’re working with you, not for you.
Interested in improving communication within your company? Tribe can help.