Launching a new intranet is quite the undertaking. Months of work is put into searching for the best platform solution on the market, planning your site structure and branding, inventorying the necessary content, and beta testing for quality assurance.
This can often lead to a critical element of a new intranet being overlooked or under-prioritized: the launch event. It’s crucial that you take advantage of the first time your employees are exposed to this new tool. Raising awareness and promoting traffic on the site that first day can be the key to your users forming a habit of visiting your intranet. Increase your potential for a high return on your investment by considering these five ideas for your launch.
- Trivia or Scavenger Hunt
Encourage your workforce to explore the many facets of your intranet from the start by distributing a scavenger hunt or trivia quiz featuring questions/clues around the contents of your site. This activity can be scaled to fit the size of your company, whether by handing out cards that can be turned in or emailing a SurveyMonkey or Formstack that exports the data right to Excel. By including participants with perfect scores in a raffle for some goodie, you will promote participation while avoiding the tax and disclosure hassle that comes with handing out prizes without that random element.
- Profile Building Station
It’s not always easy getting your employees to do anything on their own time when it doesn’t obviously apply to their everyday responsibilities. Instead of relying on employees to build out their profile at their desk, set up a laptop bar and provide employees the chance to do so the first time they sign on to your intranet. Give away swag to those that visit the station and put the time in to round out their profile.
- Professional Photography Booth
Some companies allow employees to upload whichever photo they see fit to their profile, but often you’ll have large groups of people using photos of other things, such as their children or pets. Other companies use grainy security badge photos and don’t allow their employees to change their picture. Neither of these have the desired effect of an intranet with profiles, which is to help other employees recognize those who they need to find to make their own job easier. Our favorite solution is to provide an opportunity to have professional photos taken, which can then be used on the intranet. These photos can also provide the bonus uses of LinkedIn or newsletter pictures.
- A Message from Leadership
It may not be overtly obvious to employees how an intranet might fit into your company’s overall business strategy. Communicate to your employees how a hub for information and news can positively affect your bottom line with a message from leadership. You can do so with a simple letter or intranet article, but there is loads of potential to make that message fun and engaging. A video is always a great way to capture attention, especially one with an entertaining format, such as a mock movie trailer. Having executives visit various locations to make short speeches can also do wonders for engagement, especially those locations that may feel like they are often left out.
Don’t forget your home-based employees! These are often times the workers who get the most out of an intranet since they aren’t within the typical communications environment. Send each of your home-based employees an event-in-a-box or pouch with the same contents an employee would receive at a launch event. Make it personal by including a message from leadership to home-based employees only, ensuring that they don’t feel like the odd man out.
However you go about your intranet launch event, take the necessary steps to make it an event worth remembering. The more your employees are wowed and engaged the first time they see your intranet solution, the more likely they are to continue to visit.
Want to launch your intranet the right way? Tribe can help.