Now’s the time to develop your strategic plan for internal communications in the coming year. But, taking time to prep for your strategy meeting can be crucial to its success. Without organization, strategizing for the future can become messy and convoluted, with no clear objections or action items at the end of the meeting. Doing the prep work keeps a clear goal in mind and helps the pieces fall into place.
Check off the three items below before your 2019 strategy session:
- Reflect on the past year. Take note of all the communications, campaigns and events done in 2018. It’s helpful to review all the work that’s been done and see which projects were a success, which will need improvement and maybe some that won’t be around for next year.
- Create an editorial calendar. Map out what you already know will happen in the next year such as: holidays, a company anniversary, a new intranet launch, quarterly newsletters and open enrollment timing. Calendarizing the year ahead will give you a birds eye view of where all your communications fall and may prompt you to make some changes, such as not having three big initiatives launched all at once.
- Make an agenda. Think through all the areas you want to cover from overarching, strategic initiatives and major change management to channels and tactical assessments. It’s important to have an agenda to keep things moving, but also because you have a lot of ground to cover and you want to make sure nothing is left out.
Need help creating your 2019 strategic communications plan? Tribe can help.