What should you look for in an internal communications company? There are numerous companies offering employee communications help, but some agencies will be a better fit than others. Here are a few questions to ask as you’re reviewing possible partners for communicating with and engaging your employees:
- How’s the chemistry? Whether you’re engaging an agency for a one-time project or ongoing internal communications help, you’ll be working very closely with the team. Your experience will be better if you enjoy and trust each other.
- What sort of clients have they worked with before? Although every company culture is different, it’s helpful if your agency has worked with companies like yours. If they have experience in your industry or with companies facing similar communications or cultural issues, that can save time and shorten the learning curve.
- Who will be working on your business? It doesn’t matter how much you like the people pitching your business if you never see them again. Ask if the principals of the agency will be actually involved in your account or if you’ll be handed off to more junior employees.
- If you need agility, are they built to deliver that? Think about the pace of business in your own company. If you need speed, a smaller agency with fewer layers is probably better able to move quickly, but that’s not always the case. Ask about their typical turnaround time, on both large milestones and small revisions.
- Do they do what they say they will? Listen closely in your initial meetings for any promises to send materials or follow up with answers, and take note of whether the agency delivers on that. For instance, if you ask for a copy of the presentation they took you through, do they email it right after the meeting? Or does it take a few days or even slip through the cracks completely? There’s no reason to think an agency will be better at follow through when you’re a client instead of a prospect.
Interested in considering Tribe as an internal communications partner? We’d love to talk with you.