The 2019 Pantone color of the year has been officially announced. Living Coral. “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
How does this color get picked each year? The Color of the Year selection process requires thoughtful consideration and looks at current trends to arrive at the selection each year. “Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions.”
It’s important to remember that internal communications don’t exist in a vacuum. We compete with all the other media in our employee’s lives. So it helps to take cues from what’s going on in the larger world of design.
Color is a large part of internal communications. Color can convey certain moods, add character, and even help with readership. Pantone’s Living Coral is warm, fresh, and provides a nice pop of color. The Pantone Color of the Year always follows trends in many different disciplines. Incorporating this color in your communications can keep your work on trend, current, and grab the attention of employees. For more on communicating with color, see this blog.
This year’s selection pulls strong influences from nature, specifically coral reefs. “PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to adiverse kaleidoscope of color.”
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord,” says Eiseman.
To read more about the 2019 Color of the Year, check out Wendy MacNaughton, New York Times article here.
Want to bring fresher design to you internal communications? Tribe can help.