by | Feb 5, 2019

How do you turn new hires into highly productive employees and possibly even brand ambassadors? Start with an onboarding experience that reflects the unique culture of your company.

Think about what new employees need to know to succeed in your culture. What differentiates your employer brand from any other? What aspects of your employee value proposition truly reflect the values and priorities of the organization? The goal is to develop an orientation experience that springs directly from the reasons employees choose to work for your company instead of any other, and to acclimate new hires with onboarding that reflects your company culture.

If you feel your onboarding experience won’t appeal to everyone, you might be on the right track. There’s not one right corporate culture—different cultures work for different people. What you hope is that you’ve accurately reflected your employer brand in your recruiting and hiring process, and that the onboarding experience gives them a realistic view of what working for the company will be like.

Does your culture reward collaboration or an entrepreneurial approach? Is safety more important than speed to market, or is it a fail-fast environment that promotes innovation? This article from the Harvard Business Review magazine is more than a decade old, but the examples they give of dramatically different onboarding experiences (from Whole Foods Market to W.L. Gore to the Container Store) feel fresh—perhaps because these sorts of “signature experiences,” as the authors describe them, are still rare at most companies.

Having new hires surprised by what they find when they show up for work is expensive. If it doesn’t result in high turnover, it certainly puts a dent in engagement. Onboarding that reflects your company culture helps provide a consistent employee experience across the entire employee life cycle.

Designing that unique onboarding experience is much easier when you’re building on a strong foundation. If you’ve already done the work of defining the EVP and the employer brand, your orientation process will flow directly from that. For more on using your EVP to recruit talent, you might like this blog. For understanding the difference in the EVP and the employer brand, try this blog.

Interested in creating onboarding that reflects your company culture? Tribe can help.

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