Design is a strategic weapon. If you’re focused on recruiting Millennial and Gen Z talent, one of the best things you can do is give them communications that make them want to be where you are. Design can change people’s minds, make them take a second look, and maybe even look further into a company they wouldn’t have considered.
It could all start with a brochure. Whether or not your recruiting collateral ends up in the trash or stays in the hands of a potential employee can depend on design. That brochure or flyer might be the potential candidate’s first encounter with your employer brand, so it’s important when recruiting Millennials, to make that first impression a strong one.
Millennials, in particular, will notice the design. This generation has been raised on powerful branding, and they’re a discerning audience. If the design of your recruitment materials looks second-rate or dated, they’ll assume your company is a second-rate kind of place to work. If you want to convince potential candidates that your company is a leader in the industry, your recruitment communications need to reflect that caliber of design.
Millennials also have lots of questions. What does your company stand for? What do you offer? What’s the culture like? Although your copy might include answers to all of the above, people will also collect clues from the look and feel of your recruitment materials. Use design to transform your recruitment collateral into a conversation starter.
Millennials respond to authenticity. In addition to great design, it’s also important to be real. Show photography of actual employees, not stock photography of models (For more info on employee photography, check out this blog). If your company is particularly innovative, the design should reflect that. If it’s a collaborative culture, show that. Give potential job candidates a visual feel for what your employer brand represents.
Interested in stronger recruiting communications? Tribe can help.