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LAUNCHING A SUCCESSFUL AMBASSADOR PROGRAM

by | Apr 26, 2019

Launching a successful ambassador program may be the next step for your internal communications plan. Most people think after they’ve launched a great new communications channel, the next step is to start producing news and information to keep employees informed. And even though establishing a successful internal communications platform like a well-rounded intranet, newsletter or digital signage is great, the content shared through these channels is what keeps employees coming back for more.

Tribe recommends implementing a successful ambassador program. Gathering, sorting and editing content from all segments and geographical locations of a company is a seemingly impossible feat, but we’ve got a solution. Here are four of our suggested tips for a successful ambassador program launch:

  1. Recruit the right team. A program of ambassadors positioned throughout the company can be a natural source of news across functional silos, business units or geographically scattered locations. However, the right employee is key. A successful ambassador is often a more junior employee eager to make a name for themselves. Energy level is more important than experience.
  1. Spread the word. Tribe usually recommends an announcement from management to reveal their team’s new ambassador(s). Communicating the news of the new ambassadors will have two purposes: letting employees know who they should go to with their news, and giving the ambassador the recognition they deserve.
  1. Provide the tools they need to be successful. Before ambassadors can become content managers they will need some guidance. Introducing training tools such as ways to find news, how to connect with newsmakers and what makes information newsworthy will go a long way in the successful launch of your program.
  1. Emphasize what’s in it for them. The role of ambassador adds to the workload, so clearly outlining what’s in it for them is important. Good news for you, becoming an ambassador is a great opportunity for employees. Not only will they have the chance to stretch beyond their current job descriptions, they will be able to connect and learn from some of the people doing the most important work in the company.

Interested in getting your ambassador program off the groundTribe can help.

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