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LAUNCHING AN INTERNAL NEWSLETTER

by | May 30, 2019

Launching an internal newsletter can seem intimidating, but Tribe helps break it down into four simple steps. Internal newsletters are a great resource for timely communications, highlighting a variety of subjects, people and news from across your organization. Often produced as a monthly publication, newsletters can be simple to create while remaining reasonably priced. Once the first issue is created, it should be easily replicated to increase efficiency over time. A well-executed newsletter provides the opportunity to bridge silos, create shared pride and boost recognition.

Here are four simple steps for launching an internal newsletter.

  1. Develop an editorial plan. Establishing reoccurring topics and themes for each issue will take a load off the planning process at the beginning of each issue. Think through your messaging and communication goals for the newsletter and be sure to work each of them into the plan. Allow for flexibility by including a feature story, but we would recommend at least three basics, like employee spotlights, leadership Q&A or wellness and volunteerism updates.
  2. Appoint an editorial board. At the start of each new issue gather your established team composed of people from across different segments of the organization. All it takes is one organized conference call to discuss potential stories and features for the upcoming issue. By the time the call ends, you should have your identified editorial plan for the next issue, and the correct contacts for interviews and other content needs.
  3. Keep revisions to a minimum. For the best and most efficient results, collaborate on the front end of the newsletter, not the back end. Once the articles are written and the issue is laid out into the established design, keep the circle of reviewers as tight as possible. Multiple rounds of revisions can do damage to your timeline, and as a result, impact the budget.
  4. Include employee photography. Showcasing pictures of employees in their work environments creates heroes out of the people doing the work. Whether it’s photography from a plant, retail store or office, employees love seeing themselves and their peers featured within a publication they can share with friends and family.

Need help launching your internal newsletter? Tribe can help.

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