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COLOR OF THE YEAR: PANTONE Classic Blue

by | Dec 5, 2019

The 2020 Pantone color of the year has been officially announced: Pantone Classic Blue.

“A solid and dependable blue hue we can always rely on,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Color is a large part of internal communications. Color can convey certain moods, add character, and even help with readership. Pantone’s Classic Blue is cool, calm, and provides a timeless and enduring blue hue. For instance, the calming qualities of Pantone Classic Blue would work well for change communications.

This year’s selection is all about simplicity, tranquility, and foundation. “PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

How does this color get picked each year?  The Color of the Year selection process requires thoughtful consideration and looks at current trends to arrive at the selection each year. “Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions.” 

The Pantone Color of the Year always follows trends in many different disciplines. Incorporating this color in your communications can keep your work on trend, current, and grab the attention of employees. For more on communicating with color, see this blog.

It’s important to remember that internal communications don’t exist in a vacuum. We compete with all the other media in our employee’s lives. So it helps to take cues from what’s going on in the larger world of design.

Want to bring fresher design to your internal communications? Tribe can help. 

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