Chances are, if you looked around your office, you’d see a bunch of Millennials.
According to the Pew Research Center, Millennials are the largest generation in our country’s workforce. Although many people think of Millennials as entry level employees, some of us are in mid-management and our mid-30s.
How are you communicating with Millennials?
(Disclaimer: Although there will always be huge individual differences, it’s useful to look at generational preferences.)
Millennials stand for something. Many Millennials tend to have an eye for authenticity and mistrust everything else. Millennials are passionate about their work and who they work for, so when it comes to communicating with them, don’t try to be a company that you aren’t. Be real, sincere, and talk about stuff that matters.
Culture is cool. Millennials want to feel like they’re part of team, part of something bigger, and they’re looking to do that with a company that allows them to be themselves (Read more about culture, here). We’re not saying that you need to have a giant waterslide connecting the floors of your office building. But little things like flexibility in when and where they work, free food, loosened dress code, and how you communicate with them, can be important when it comes to attracting and retaining Millennials.
The bar is raised.
Content counts. That’s one reason having a high quality of design and writing is important in internal communications. Millennials, like everyone else, are exposed to great branding and content everywhere they look — from their computer to their commute.
Send the right message. Emails that include graphics or images, design that is current, and copy that is both engaging and informative may be the difference between someone getting the message or sending it straight to the trash folder.
Need help communicating to Millennials? Tribe can help.