by | Jun 11, 2020

With more employees working from home perhaps indefinitely, the intranet becomes an even more important hub of communication. If your corporate employees will continue to work remotely, or if you’re bringing people back to the office in a staggered fashion, you need an intranet that will truly engage, inform and — as far as possible — substitute for those casual interactions people have with other adults when they’re working together in the same location.

Main Street for your culture

At Tribe, we often say the intranet should be like your company’s Main Street. You want it to be a place employees can bump into each other, where they can find the tools they need to do their jobs and be privy to all the latest news.

Unfortunately, the intranet can’t replicate face-to-face conversations or the day-to-day rubbing of elbows that employees experience in the office. But consider how effective social media platforms can be at helping people build friendships, share ideas and keep up with the latest news. Maybe your intranet could do a better job at that for your employees

How’s your intranet?

If you’ve haven’t updated your intranet recently, it might be one of the most important things you can do for employees who will continue to work from home. Take a closer look at your current intranet and see how it’s doing on these points:

  1. Design: Remember you’re not competing with other intranets. You’re competing for attention with Instagram and Pinterest and Twitter. Is your site visually appealing?
  2. Fresh content: You’ve got to keep that river of content flowing, so that employees find new and interesting stuff every time they come back. If they come for tools or info they need to do their work, will they stay to read some tidbit of cultural news that catches their eye?
  3. Dead wood: Less is more, when it comes to all that stuff that’s been there forever and isn’t being viewed. Don’t let the intranet be a file cabinet for documents nobody needs. Have you put a process in place to manage the shelf life of content?
  4. User experience: You want it to be easy for employees to find the information, documents and tools they need to do their job — and then be delighted by other content they find there. A cluttered site with poor search capabilities will just frustrate employees. Is your intranet intuitive and simple and a joy to use?
  5. Collaboration tools: Although many employees say they’re just as productive working remotely, not being in the same room does make it harder to collaborate. Make it easy for employees to get to collaboration platforms by providing click links to Teams and other tools. Does your intranet recognize employees’ need to collaborate from afar?
  6. Social features: Finally, you want your intranet to help employees connect as human beings. Use photos in the directory, enable comments on articles or posts, engage employees in two-way conversations — with leadership and each other. The intranet can even help employees connect around interests outside of work, from kids to marathons to video games. Does your intranet make your employees more visible to each other?

Interested in evaluating or improving your intranet? Tribe can help.

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