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HIRE HEAD COUNT OR AN INTERNAL COMMS AGENCY?

by | Jun 17, 2021

A recent Ragan Communications survey included this question: What would you do with an increased communications-department budget? Almost 70% of respondents said they’d add more people, either as full-time staff or contractors/freelancers. The multiple choice responses didn’t offer the option of hiring an internal communications agency, but that might be a more effective route to moving forward with projects both large and small. Here are five reasons why

1. An agency has seen it before

Whether you need to shift the culture, introduce a major change, improve awareness with jobseekers, build an employer brand, promote diversity and inclusion, or even just communicate new safety policies, an experienced internal communications agency will have seen that same challenge in other companies. Best practices and solutions they’ve implemented for other organizations could provide a shortcut for yours.

2. An agency brings an outsider’s view

Although the same challenges occur across companies and industries, the culture of your company is unique. A seasoned internal communications agency will be able to recognize what makes your culture special more easily, because they’re not immersed in it every day — and they’ve worked with a vast array of company cultures in the past.

3. An agency is multi-talented

By hiring an internal communications agency, you’re able to benefit from the talents and experience of people in a range of disciplines, from research and strategic planning to writing and design. You may need a communications audit now and some content development down the road and then later maybe some employee videos. With an agency, you’re stretching your budget dollars to buy just the functional expertise you need, when you need it.

4. An agency manages itself

Don’t have the mindshare available to manage yet another project? A good internal communications agency will have processes in place to move the ball down the field without you worrying about what should be getting done when. Sure, you’ll need to give them input to get going, but then you should be able to focus on other work until they need you to review the next milestone.

5. An agency can teach your team to fish

You may have the in-house capacity to run certain channels, from the intranet to digital signage to manager toolkits — after you have an internal communications agency get them off the ground. The heavy lifting often happens at the launch of a new communications program, and then subsequent content can be as easy as filling in an established template or following an editorial calendar. An internal communications agency can help you launch a program, and then equip your people to keep it going on their own.

Interested in getting more done by partnering with an agency? Tribe can help.

 

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