Born as a brand boutique

Tribe began as a creative agency for consumer branding, but we’ve been focused solely on the employee audience since 2009.
Tribe was founded in 2002 as a creative branding boutique for consumer advertising – although some of our very first clients, like UPS, Porsche and The Home Depot, hired us for employee-facing communications. In 2009, we made the commitment to devote our practice exclusively to internal communications, which enabled us to gain deep experience in the employee audience across many industries.

Our team

Elizabeth Cogswell Baskin

Elizabeth Cogswell Baskin

CEO and Creative Director

  • Has published four books and still gets a royalty check for one
  • Is always working on a novel but has yet to publish one
  • Keeps live worms to feed to her backyard bluebirds
  • Best job ever: working with baby gorillas and chimpanzees at Yerkes
  • Has a soft spot for really tasteless jokes
Steve Baskin

Steve Baskin

President and Chief Strategy Officer

  • Is a singer/songwriter working on his fifth album
  • Has been playing in bands professionally since he was 15
  • Bikes and swims, but his knees don’t like him to run anymore
  • Grew up in South Georgia yet has no accent
  • Doesn’t care if other people don’t get his jokes
Lily Adams

Lilly Adams

account manager

  • Wins the prize for most extroverted
  • Our go-to source for pop culture trivia
  • Halloween costumes includes Guy Fieri and Steve Irwin
  • Her spirit animal is a dachshund
  • You can call her Beans
Tim Brewer

Parker Bush

Account Manager 

  • Started a bagel business during Covid
  • Then discovered he’s gluten intolerant
  • Once mistook Arthur Blank for a valet
  • Got his master’s in international business management — in Barcelona
  • Went out for drinks in Spain, woke up in Belgium
David Lamarca

David Lamarca

IT Director

  • Lives in a haunted house built before the Civil War
  • Rents his home as a location for movies and music videos
  • Buys his wife livestock for Valentine’s and anniversaries
  • Reads novels aloud to his pigs
  • Rides a retired Harley-Davidson police motorcycle
Tim Brewer

Tim Brewer

Creative Services Manager + Copywriter

  • First job ever was in a bounce house
  • Once hosted a sleepover with his favorite band
  • Usually training for his next half marathon
  • Has a finance degree from Georgia Tech
  • Hates finance
Giuli Hall

Giuli Hull


  • Grew up on a farm in Costa Rica
  • Went to college on a tennis scholarship
  • Also ran cross country, reluctantly
  • Started driving when she was 10
  • Considers constructing ziplines a DIY project
Steve Baskin

Zamina Donaldson

Studio Designer

  • Tools around town on her bright yellow penny board
  • Took Wilton cake decorating classes as a kid
  • Aspires to be the next Cake Boss
  • Never can remember what breed her dog is
  • It’s a Golden Retriever
Phillip Hensley

Phillip Hensley

Studio Designer

  • Grew up speaking only German at home
  • Enjoys German rap (yes, German rap exists)
  • Originally wanted to be an architect
  • Accomplished fly fisherman
  • Was once interrogated by the Slovenian police
Phillip Hensley

Jackson Rock


  • Shared a mutual respect moment with Gucci Mane
  • Did an Evel Knievel jump in a Honda Civic
  • His car mechanic’s name is Hot Sauce
  • Wins the prize for most introverted
  • Retired barista
Chris McErlain

Chris McErlain


  • His first name is Robert but it’s silent
  • Is physically incapable of burping
  • Was a theatre nerd in high school
  • Got all the best male lead roles
  • Except for the show where he played Soldier 2
Steve Baskin

Jane Callaway


  • Nicknames include Hurricane Jane, Chainsaw Jane and Scrapper
  • Spent 20 years of her career in banking
  • Founded a bank technology startup and sold it
  • First job after Vanderbilt was running a restaurant on Nantucket
  • Is devoted to her aging Lab-Chow mix, Sweet Pea

Our Values

Buttons with Tribe Values

Our Vision

To be an industry leader in bringing smart, strategic thinking and excellent creative work to internal communications.

Our Mission

To help align the actions of employees with the vision of their companies through communications.

Our Purpose

To make life better – for our clients, their employees, our employees and the people around us.
Study Hall

Tribe’s career event at the Study Hall

Girls School

Tribe helped build a library and classroom from the Kenyan school founded by record-breaking runner Lornah Kiplagat

Better futures for kids

As part of our ongoing purpose of making life better, Tribe has given more than $100,000 to charitable organizations that help improve futures for kids and young people.

We’ve been able to support local programs like the Study Hall, an after-school educational and enrichment program for K-5th graders in the Peoplestown neighborhood of Atlanta – and programs across the world, like Lornah Kiplagat’s girls’ school in Kenya that provides college-prep coursework and intensive athletic training to help young women win college scholarships in the US.