Born as a brand boutique
Tribe began as a creative agency for consumer branding, but we’ve been focused solely on the employee audience since 2009.
Tribe was founded in 2002 as a creative branding boutique for consumer advertising – although some of our very first clients, like UPS, Porsche and The Home Depot, hired us for employee-facing communications. In 2009, we made the commitment to devote our practice exclusively to internal communications, which enabled us to gain deep experience in the employee audience across many industries.
Our team
Elizabeth Cogswell Baskin
CEO and Creative Director
- Has published four books and still gets a royalty check for one
- Is always working on a novel but has yet to publish one
- Keeps live worms to feed to her backyard bluebirds
- Best job ever: working with baby gorillas and chimpanzees at Yerkes
- Has a soft spot for really tasteless jokes
Steve Baskin
President and Chief Strategy Officer
- Is a singer/songwriter working on his fifth album
- Has been playing in bands professionally since he was 15
- Bikes and swims, but his knees don’t like him to run anymore
- Grew up in South Georgia yet has no accent
- Doesn’t care if other people don’t get his jokes
Lilly Adams
account manager
- Wins the prize for most extroverted
- Our go-to source for pop culture trivia
- Halloween costumes includes Guy Fieri and Steve Irwin
- Her spirit animal is a dachshund
- You can call her Beans
Parker Bush
Account Manager
- Started a bagel business during Covid
- Then discovered he’s gluten intolerant
- Once mistook Arthur Blank for a valet
- Got his master’s in international business management — in Barcelona
- Went out for drinks in Spain, woke up in Belgium
Tim Brewer
Creative Services Manager + Copywriter
- First job ever was in a bounce house
- Once hosted a sleepover with his favorite band
- Usually training for his next half marathon
- Has a finance degree from Georgia Tech
- Hates finance
Zamina Donaldson
Designer
- Tools around town on her bright yellow penny board
- Took Wilton cake decorating classes as a kid
- Aspires to be the next Cake Boss
- Never can remember what breed her dog is
- It’s a Golden Retriever
Chris McErlain
WRITER/PRODUCER
- His first name is Robert but it’s silent
- Is physically incapable of burping
- Was a theatre nerd in high school
- Got all the best male lead roles
- Except for the show where he played Soldier 2
Jane Callaway
CFO
- Nicknames include Hurricane Jane, Chainsaw Jane and Scrapper
- Spent 20 years of her career in banking
- Founded a bank technology startup and sold it
- First job after Vanderbilt was running a restaurant on Nantucket
- Is devoted to her aging Lab-Chow mix, Sweet Pea
David Lamarca
IT Director
- Lives in a haunted house built before the Civil War
- Rents his home as a location for movies and music videos
- Buys his wife livestock for Valentine’s and anniversaries
- Reads novels aloud to his pigs
- Rides a retired Harley-Davidson police motorcycle
Our Values
Our Vision
To be an industry leader in bringing smart, strategic thinking and excellent creative work to internal communications.
Our Mission
To help align the actions of employees with the vision of their companies through communications.
Our Purpose
To make life better – for our clients, their employees, our employees and the people around us.
Tribe’s career event at the Study Hall
Tribe helped build a library and classroom from the Kenyan school founded by record-breaking runner Lornah Kiplagat
Better futures for kids
As part of our ongoing purpose of making life better, Tribe has given more than $100,000 to charitable organizations that help improve futures for kids and young people.
We’ve been able to support local programs like the Study Hall, an after-school educational and enrichment program for K-5th graders in the Peoplestown neighborhood of Atlanta – and programs across the world, like Lornah Kiplagat’s girls’ school in Kenya that provides college-prep coursework and intensive athletic training to help young women win college scholarships in the US.