We believe employees are your most important audience
Because employees are the ones who deliver your brand promise — or not. They’re the ones who live and breathe the brand. Our highest goal is to align employees with leadership’s vision for the brand: the culture, the values and the business strategies for success.
OUR PEOPLE
Elizabeth Cogswell Baskin
CEO AND CREATIVE DIRECTOR
Has published four books and gets a royalty check for one
Is always working on a novel but has yet to publish one
Keeps live worms to feed to her backyard bluebirds
Best job ever: working with baby gorillas at Yerkes
Has a soft spot for really tasteless jokes
Steve Baskin
PRESIDENT AND CHIEF STRATEGY OFFICER
Is a singer/songwriter with five albums
Magazines are actually writing about the new one
Used to do triathlons, but his knees don’t let him run a lot now
Grew up in South Georgia yet has no accent
Doesn’t care if other people don’t get his jokes
Lilly Adams
ACCOUNT SUPERVISOR
Excellent party planner
Also excellent party attender
Spends money on financial self-help books she never reads
Halloween costumes includes Guy Fieri and Steve Irwin
Her spirit animal is a dachshund
Grace Farmer
ACCOUNT MANAGER
Recovering Diet Coke addict
Now addicted to live music
Had a pet frog named Princess
Will bark for Georgia Bulldogs
Big fan of Bigfoot
Giuli Hull
SENIOR DESIGNER
Grew up on a farm in Costa Rica
Started driving when she was 10
Went to college on a tennis scholarship
Also ran cross country, reluctantly
Recently got her Master’s degree
Tim Wood
CREATIVE SERVICES MANAGER + SENIOR WRITER
First job ever was in a bounce house
Runs 60 miles a week
Sagittarius married to a Sagittarius
Has a finance degree from Georgia Tech
Hates finance
Chris McErlain
WRITER/PRODUCER
His first name is Robert but it’s silent
Is physically incapable of burping
Lead singer and rhythm guitarist for alt rock band
Knows all the state flags
Is an avid non-collector
Zamina Donaldson
DESIGNER
Best sneakers in the office
Hikes in running shoes
Learning to cook vegetarian food
Makes a mean chickpea curry
Knows the musical Annie word for word
Jane Callaway
CFO
Nicknames include Hurricane Jane, Chainsaw Jane and Scrapper
First job after Vanderbilt was running a restaurant on Nantucket
Spent 20 years of her career in banking
Founded a bank technology startup and sold it
Hobby is buying and renovating houses
David Lamarca
IT DIRECTOR
Lives in a haunted house built before the Civil War
Rents his home as a location for movies and music videos
Buys his wife livestock for Valentine’s and anniversaries
Rides a retired Harley-Davidson police motorcycle
Reads novels aloud to his pigs
OUR VALUES
OUR VISION
To be an industry leader in bringing smart, strategic thinking and excellent creative work to internal communications.
OUR MISSION
To help align the actions of employees with the vision of their companies through communications.
OUR PURPOSE
To make life better – for our clients, their employees, our employees and the people around us.
Better futures for kids
As part of our ongoing purpose of making life better, Tribe has given more than $100,000 to charitable organizations that help improve futures for kids and young people.
We’ve been able to support local programs like the Study Hall, an after-school educational and enrichment program for K-5th graders in the Peoplestown neighborhood of Atlanta – and programs across the world, like Lornah Kiplagat’s girls’ school in Kenya that provides college-prep coursework and intensive athletic training to help young women win college scholarships in the US.
