Best Practices

Digital Newsletters

5 ways to make them easy
If most of your corporate employees are currently working at home due to the pandemic, this is a good time to launch a digital publication to help people stay connected. The articles you include can keep leadership’s vision top of mind and remind employees of the individual roles they play in supporting the success of that vision. And by featuring a range of people throughout the company, from the CEO to rank-and-file employees, you can create human connections to help fill the void while face-to-face interactions aren’t an option.

To streamline the development of a weekly, monthly or quarterly magazine or newsletter, and keep from reinventing the wheel for each issue, we recommend these five tactics:

Use the same buckets

Establish an editorial framework of articles that will appear in each issue. You might decide you’ll always have a leadership piece, manager roundtable, employee spotlight, I&D feature and a bucket that covers wellness, volunteerism and sustainability. For every issue, you’ll just fill each of those buckets with applicable topics and people.

Give each issue a theme

Developing each issue around a theme makes it easy to figure out what to put in each of those buckets. You might consider issues about each of the company values or the four pillars of your business strategies. Other themes we’ve used include innovation, continuous improvement, leadership development, and a customer-centric focus.

Include the whole ladder

Employees want to hear from the CEO and the other execs at the top of the corporate ladder. But include leaders working a rung or two below as well. These sorts of publications are also a great way to celebrate frontline employees and contributors so that you’re making heroes of people at all levels of the company.

Use the Q&A format

This type of article is particularly useful for leadership, because it makes it easier for busy executives to participate. Prepare a short list of questions on that issue’s theme for them to answer by email, video chat or phone. This format results in more authentic content and eliminates the need for ghostwriting (which employees usually see right through).

Show the human side

Include articles that provide a glimpse of who employees are as people. For instance, each issue might include a different employee answering a five-question quiz ranging from their secret talent to what they eat for breakfast. Or you might ask employees what advice they would give now to themselves at the beginning of their careers.

How can we help?

Tribe does internal communications – and that’s all we do. We’re a full-service shop, from audits and strategy to creative and production.

Steve Baskin
President and Chief Strategy Officer
Office: (404) 256-5858
Mobile: (404) 663-7910
[email protected]