Are your employees’s inboxes flooded with company emails that may not be relevant to them? If so, you probably hear people in your company complain that employees never read their emails. Then internal groups try to solve that issue by sending even more emails,...
We hate email, but we can’t seem to do business without it. Despite employee email overload, it’s an easy way to distribute information to multiple colleagues, give brief status updates and schedule meetings. Email in and of itself is not bad. We just get...
Slack is being used by thousands of teams, from Ticketmaster to Target. The messaging app has caught on like wildfire and it’s shown real staying power. Why? It’s no real secret, but the answer might still surprise you: good design. It’s something that a lot of people...
Sometimes we hear clients say that employees don’t open emails. Or go to the intranet. Or read the CEO’s blog. They might say that people don’t watch videos, or won’t listen to podcasts or that they ignore digital signage. But the channel is...
The year-end letter from the CEO or another executive team member can be a great way to build engagement and make a human connection. But only if it’s done well. A two-page composition that’s one long, dry sentence after another is not going to be read...
Before you decide that employees don’t ever open emails, read the monthly newsletter or pay attention to digital signage, take a good hard look at your content. If you compare the caliber of design, writing and messaging to the brand communications your company does...
