Employer Brand

THE BEST CEO HOLIDAY LETTERS SHOW A HUMAN SIDE

The best end-of-year CEO letters have one thing in common. They show some measure of authenticity rather than being obviously ghostwritten corporate speak. For a CEO holiday letter that helps establish trust and connection rather than undermining it, you want...

by Elizabeth Baskin|11 December 201803 September 2020|Culture, Employer Brand, Leadership Comms, Post Category

THE EMPLOYER BRAND: SMOOTHING ROUGH WATERS

An employer brand is more than a witty line and nice design. Done well, it serves as the communications anchor to a company’s vision and values. We were debating the value of a new employer brand with the Human Resources...

by Steve Baskin|15 November 201815 November 2018|Change Management, Employer Brand, Internal Branding, Post Category

QUIZ: IS YOUR MEETING CULTURE MORE LIKE WSJ, USA TODAY, OR FAST COMPANY?

We've been working with a client recently on improving meeting efficiency and I was reminded of this blog post from way back in 2011. Still seems relevant today. (Plus, I didn't have time to write a new blog this week.)...

by Elizabeth Baskin|28 August 201803 September 2020|Collaboration, Culture, Employee Engagement, Employee Experience, Employer Brand, Post Category

What’s the difference in the internal and external brands?

The internal brand (or employer brand) exists in close relationship with the external brand (or consumer brand). But sometimes people find it confusing to know when to use which. At Tribe, we recently developed an employer brand for a large...

by Elizabeth Baskin|12 June 201809 October 2018|Employer Brand, Post Category

The EVP: Addressing various life stages and personality types

The employee value proposition helps employees see beyond compensation and benefits to the larger picture. Although there are other elements of the EVP that attract top talent and keep your best employees in place, it’s safe to say all employees care about...

by Elizabeth Baskin|29 January 201811 October 2018|Employee Engagement, Employee Experience, Employer Brand, Internal Communications, Post Category

Middle-aged millennials: Recruiting and retaining an experienced generation

Many Millennials are now more than a decade into their careers. Although the bookend birth years of the generation vary depending on the researcher and/or media outlet, 1980 to 1994 is the block we use at Tribe to define the Millennial...

by Elizabeth Baskin|09 January 201816 October 2018|Employee Engagement, Employer Brand, Generations, Post Category, Recruiting and Retention

Better discovery research lead to better design

When Tribe begins a client relationship, we usually spend time in discovery before developing a strategy. Account people from Tribe go out to various client locations and interview leadership and employees, hold focus groups, do surveys. The point of that...

by Jeff Smith|09 November 201704 October 2018|Employer Brand, Graphic Design, Internal Branding, Internal Communications, Post Category

The internal brand starts with the external brand

Your external brand or consumer brand, lives in a competitive environment alongside thousands of other brands. In order to stand out among the competition, brands do their best to differentiate themselves from others while remaining consistent – same logo, same...

by Jeff Smith|28 September 201716 October 2018|Culture, Employee Engagement, Employee Experience, Employer Brand, Good Tips, Graphic Design, Internal Branding, Internal Communications, Post Category

5 Ways to Recognize the Employees Who Do the Real Work of the Company

Photo credit: Chris Davis Photography Giving visibility to leadership is important. People want to see the faces and know the humans behind the titles at the top of the org chart. But it can be even more powerful to give...

by Elizabeth Baskin|11 April 201704 October 2018|Culture, Employee Engagement, Employer Brand, Internal Branding, Internal Communications, Non-Desk Employees, Post Category

Using Guided Meditation and Visualization to Define a Brand Promise

Do you build a culture that will support your brand promise? Or do you base the promise on what your culture already delivers? In the case of a flooring manufacturer that Tribe worked with, the brand promise grew out of...

by Elizabeth Baskin|28 February 201704 October 2018|Culture, Employee Engagement, Employer Brand, human resources, Internal Branding, Internal Communications, Post Category

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