Who creates the customer experience? The employees working in retail stores, hotels, restaurants, and call centers, of course. The frontline employees represent the face of your brand and they’re the ones who deliver on the brand promise — or not. If you can...
On Friday before I left the office, I posted a couple of sentences that have now had over a couple thousand views: At Tribe, we like to think we can move fast when necessary, but I think we just broke our own record: Planned, wrote and designed an internal site in 72...
Many brands struggle with creating a clear and overarching internal brand that will be welcomed and accepted by every individual or department. This is, in part, because every brand has a subsidiary or individual that wants to feel unique and recognized as such. When...
It’s easy to forget about all those people out there in home offices. For those whose major interaction with colleagues in the corporate office is email and the occasional conference call, engagement may not be as high we’d like. By not being physically present, they...
The first step is asking for employee input. Whether it’s a formal engagement survey, a questions-and-comments feature on the intranet or employee focus groups on particular issues, people like being asked for their opinion. But you can’t forget the second...
Do you think your frontline, manufacturing or retail employees don’t notice that you’re not talking to them? They do, according to Tribe’s research with non-desk employees of large companies nationwide. Even worse, they interpret a lack of internal communications as a...
