When creating a company purpose, the goal is an end result that feels authentic and relevant to employees. Not every purpose needs a full year to develop, but it does require thought and input from all levels of the organization. Taking the time to receive feedback...
Supporting the core values is not generally a challenge when everything is business-as-usual. The real test is whether the company values continue to hold true when things go wrong. That’s how you know if the core values are truly indigenous to the culture....
Most companies have language that speaks to their mission, vision and values. For some companies, these are little more than words on the wall in the lobby. But for many, these words truly guide how employees of the company approach their work. When these concepts...
Once you introduce values, how do you reinforce them? To bring those company values to life, focus on showing concrete examples of employees demonstrating those values. Once people see how their peers use the values at work, they go from abstract principles to useful...
Launching your company vision, mission or purpose and accompanying values is a great start. It helps align your employees toward a common goal, helps them see that their roles contribute to the overall success of the company and gives them guidance for their own...
Engaging employees in the vision or purpose is perhaps the highest goal of internal communications But exactly how do you do that? Just announcing the vision at a town hall won’t do much to bring that vision to life for employees, or help them apply it to their...
