Change Communications

Our goal in communicating change is to frame the change in terms of how it supports the company vision. Whether it’s an acquisition, a reorganization, an IT launch or some other transformation, employees need to understand the business reasons behind the change and the benefits of the end result — for the company, but also for them as individuals.

We advocate giving employees as much information as possible, as soon as possible. Nature hates a vacuum, so in the absence of communication about the change, the rumor mill will fill the gap — often with theories that are far from the truth.

Two-way communication is also important. Giving employees a chance to share concerns, ask questions and get answers can help reduce employee anxiety and increase acceptance of the change.

Practice Area: Change Communications
Practice Area: Change Communications
Practice Area: Change Communications
Practice Area: Change Communications