The employer brand can be a powerful recruiting tool to attract not just more candidates, but the right candidates — the ones who want what your culture offers. It also helps remind current employees why they chose to work here instead of anywhere else.
But to resonate and appropriately set expectations with current employees, that employer brand must be authentic. If you promise something the company can’t deliver, you’ll flunk what we call the eyeroll test. (Will employees roll their eyes at the employer brand?)
At Tribe, we’ve developed employer brands for global companies in technology, manufacturing, gaming, retail, hospitality and more. Each one reflects the distinct culture of its company, and answers the employees’ question: What’s in it for me?