We believe employees are a company’s most important audience. Because they’re the ones delivering on the brand promise – or not.
For Coke Refreshments’ global IT team, we developed an employer brand within one of the world’s best-known brands. The promise is to Uncap Potential — both for the company and individual employees.
Before the announcement of a new company composed of three cosmetic brands carved out of Shiseido’s portfolio, we provided future employees with a free-standing website to share the vision and answer questions.
VISION AND VALUES
Employees in this accounting technology company are driven to help their clients find solutions to complicated problems. The launch included an employee event, vision book, videos and recognition program.
This career development program offers support for training, GED, ESL and even college. To reach frontline employees, we used back-of house communications and manager toolkits, as well as a website and social media.
Alscott needed an intranet solution to unite employees across its several companies, including resorts and a brewery. This simple platform gave them a way to build connections across the organization.
COMMUNICATIONS AUDITS & STRATEGY
Wawa’s audit revealed strong communications with corporate employees but an opportunity to engage more powerfully with the store employees, the ones responsible for the customer experience.