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Using Guided Meditation and Visualization to Define a Brand Promise

Using Guided Meditation and Visualization to Define a Brand Promise

by Elizabeth Baskin | Feb 28, 2017 | Culture, Employee Engagement, Employer Brand, human resources, Internal Branding, Internal Communications, Post

Do you build a culture that will support your brand promise? Or do you base the promise on what your culture already delivers? In the case of a flooring manufacturer that Tribe worked with, the brand promise grew out of employee focus groups on what made their company...
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