Content is King, But It’s Also Created by the People
On the World Wide Web, we are a nation of creators. According to a recent report from Forrester Research, almost a quarter of Americans online are "creators," meaning they post content -- blogs or videos or podcasts or other original...
by Elizabeth Baskin|02 September 2009|Change Management, Post Category
continue readingTwitter Etiquette: Is It Okay to TweetDeck or TweetLater Your Blog Posts?
What do you think about people who use TweetLater or TweetDeck as a way to post a link to their blog many times a day? There are some who recommend that as a method of promoting your blog, and there...
by Elizabeth Baskin|27 August 2009|Channels, Post Category
continue readingEveryone’s Got Something to Blog About
You don't have a blog yet? What's that? You don't even really get what a blog is? You don't know what you're missing.
by Elizabeth Baskin|21 August 2009|Channels, Post Category
continue readingLauren Luke’s Success Illustrates Five Powerful Trends in Social Media
Lauren Luke, an ordinary person who has become a celebrity expert, is a perfect excellent example of some important trends that many marketing people still resist. Lauren is a single mom in England who started posting videos demonstrating various makeup...
by Elizabeth Baskin|06 August 2009|Channels, Post Category, Vision and Values
continue readingIs Twitter about Reaching the Most Followers? Or the Right Followers?
Sam brings up a good point. Are any of the things we're all so busy tweeting about useful to our followers? Or are most of our followers people who don't really have any connection to or interest in our areas...
by Elizabeth Baskin|05 August 2009|Channels, Post Category
continue readingOne Year Later, Kagan Says Social Media is Still F**king Important
If you missed Marta Kagan's viral sensation titled "What the F**k is Social Media?" from a few years ago, or even if you did see it, you owe it to your business to take a look at her recent sequel....
by Elizabeth Baskin|04 August 2009|Channels, Post Category, Vision and Values
continue readingThanks to Social Media, Big Businesses are Learning What Small Businesses Have Always Known
I always say social media can turn your whole world into a small town, and that's true for companies as well as people. United Airlines has learned that the hard way.
by Elizabeth Baskin|03 August 2009|Channels, Post Category
continue readingSocial Media for Old Folks
In the past week, I've had two phone calls from friends asking if they could take me to lunch so I could teach them all about social media. They know they ought to get on board, but they can't figure...
by Elizabeth Baskin|30 July 2009|Channels, Post Category
continue readingSet Google Alerts for Your Name and Your Company Name
Want to know when you get mentioned online? Google offers an easy way to keep tabs on what's said about your or your company with Google Alerts. It's easy to set this up.
by Elizabeth Baskin|15 July 2009|Channels, Post Category
continue readingLet Gen Y Be Your Guide in Social Media
It's easy for a small business owner to be a little freaked out about social media. Get a Gen Y employee to show you the territory. Social media, for them, is a natural extension of being online and has quickly...
by Elizabeth Baskin|11 July 2009|Channels, Post Category, Vision and Values
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