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Does your CEO talk to the people delivering your brand promise?

Does your CEO talk to the people delivering your brand promise?

by Elizabeth Baskin | Feb 13, 2018 | Channels, communicating culture recruiting, Culture, Employee Engagement, human resources, Internal Communications, Post

Who creates the customer experience? The employees working in retail stores, hotels, restaurants, and call centers, of course. The frontline employees represent the face of your brand and they’re the ones who deliver on the brand promise — or not. If you can...
To Shift Culture, Be Honest About the Gap Between Reality and the Vision

To Shift Culture, Be Honest About the Gap Between Reality and the Vision

by Elizabeth Baskin | Mar 28, 2017 | Change Management, Culture, Employee Engagement, human resources, Internal Branding, Internal Communications, Post

Or “Defining reality and creating hope go hand in hand,” as the retired CEO of Yum! brands David Novak put it in a recent LinkedIn post. (FYI, Novak has recently published a book on recognition titled “O Great One!”) His comment was directed at...
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