Who wouldn’t want to join a company that treats its employees like heroes? Some of the best employer brands make celebrities of the people who are doing the work of the company, whether that’s manufacturing or IT or healthcare. That begins with the culture...
An employer brand is more than a witty line and nice design. Done well, it serves as the communications anchor to a company’s vision and values. We were debating the value of a new employer brand with the Human Resources team of a large company this week. The...
