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The “You’ve got chocolate in my peanut butter” theory of innovation

The “You’ve got chocolate in my peanut butter” theory of innovation

by Elizabeth Baskin | Nov 28, 2017 | Channels, Culture, Employee Engagement, Employee Experience, Internal Communications, Post

That old Reese’s commercial makes a valid point — a brilliant new idea is often just the collision of two unlike things. The magic is in creating that sweet spot of overlap between two previously unrelated elements. That’s why innovation in any field so...
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