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What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

by Elizabeth Baskin | Jul 18, 2017 | Employee Engagement, Employee Experience, Good Tips, human resources, Internal Communications, Non-Desk Employees, Post

Valuable customer insights go unrecognized in companies across almost every industry. Although large brands may expend considerable budgets on customer research and voice-of-customer initiatives, they may overlook the most direct source of knowledge regarding what...
What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

It will take more than a new CEO to change the culture at Uber

by Elizabeth Baskin | Jun 27, 2017 | Change Management, communicating culture recruiting, Culture, Employee Experience, human resources, Internal Communications, Post

I didn’t find it particularly sexist when Uber board member David Bonderman commented that more women on the board would mean more talking. Before reading Susan Fowler’s blog about her time as an engineer at Uber, I assumed the culture there was  no worse...
What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

Boost collaboration with a culture of respect for expertise

by Elizabeth Baskin | Jun 6, 2017 | Collaboration, Culture, Employee Engagement, Internal Communications, Post

Want to build collaboration across departments, disciplines or business units? The first step is to raise the visibility of the work being done and the expertise of the people doing the work. For employees to value ideas contributed by someone from another discipline...
What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

15 Years of Internal Communications: What’s Changed and What Hasn’t

by Elizabeth Baskin | Apr 4, 2017 | Channels, Employee Engagement, Internal Branding, Internal Communications, Post

Tribe was founded as a creative branding boutique 15 years ago yesterday. And while our original focus was on traditional advertising, from the very beginning we were asked to take on internal communications projects for large companies. The industry has changed in...
What retail employees, airline attendants, hotel workers and other frontline people know that corporate doesn’t

To Shift Culture, Be Honest About the Gap Between Reality and the Vision

by Elizabeth Baskin | Mar 28, 2017 | Change Management, Culture, Employee Engagement, human resources, Internal Branding, Internal Communications, Post

Or “Defining reality and creating hope go hand in hand,” as the retired CEO of Yum! brands David Novak put it in a recent LinkedIn post. (FYI, Novak has recently published a book on recognition titled “O Great One!”) His comment was directed at...
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