CHALLENGE
When the Coca-Cola Company acquired their largest bottler, Coca-Cola Enterprises, the bottler's global IT team was concerned that their value to the business might not be apparent.
SOLUTION
Position CCE’s global IT team as a business driver — and a brand within one of the world’s best-known brands. At a global launch event and in ongoing communications, show that they are champions of business opportunities, incubating product ideas, anticipating change and uncapping potential.
