PRACTICE AREAS

Frontline Communications

Frontline employees might be harder to reach, but they're an important audience that requires more than the manager cascade.

Celebrating contributions of the frontline

GEORGIA PACIFIC

CHALLENGE

Frontline employees at Georgia-Pacific, from wood pulp mills to paper towel production, can feel invisible to each other and to the rest of the company.

SOLUTION

This print publication celebrates the contributions that manufacturing facilities make to the success of the company and makes heroes of the people on the front line doing that work.

GEORGIA PACIFIC