Tribe is a branding boutique working with national and global companies on internal culture and employee communications. Our client list includes UPS, Coca-Cola Enterprises, The Home Depot, Chick-fil-A, InterContinental Hotels Group and Porsche.
Plenty of ad agencies do internal communications for their clients, but very few are focused on internal branding as their core practice area. And fewer still apply top-caliber creative talent to their clients' employee projects.
Tribe takes an anthropological approach to understanding the culture of your internal tribe. Usually that means the tribe of your company's employees, but sometimes it can be dealers or franchisees.
From that perspective of truly understanding the nuances of your internal culture, we can develop meaningful and effective internal programs and communications. The culture book we created for The Home Depot, for instance, reflects completely different values and heritage from the one we conceived for UPS. The HR rebranding we did for Coca-Cola Enterprises portrays a vastly different personality than the recruiting and development work we've done with Chick-fil-A.
