More often than not, internal communications travel down a one-way street. While communicating from the top down is certainly better than not communicating at all, employees crave the opportunity to have a voice.
Don’t let fear of the unknown hold you back. We find a lot of companies are hesitant of allowing two-way communication because they’re worried about negative feedback. If employees don’t have a forum to speak their mind, important issues might go unnoticed. These negatives can also give you the opportunity to address things other employees might be experiencing as well. Here are a few simple tips for two-way communications beginners.
- Start with what you have. Before adding a new communications channel to the mix, evaluate how you’re currently connecting with employees and make adjustments from there to open the lanes of communication. Enable the engagement tool on your intranet to allow comments, or add a way for employees to submit article ideas and contributions to your newsletter and magazine. This can be as easy as a dedicated email address.
- Once you have the vehicles in place, ask for employee input. Whether it’s a formal engagement survey, a “submit a question” feature on the intranet or employee focus groups, humans like being asked their opinion. Asking for input gives the company a chance to respond to questions and concerns that could be weighing on their engagement.
- Close the loop. This might be the most important step in successful two-way communications. Once employees have offered their thoughts and opinions, they’d also like to know they’ve been heard. Closing the loop of two-way communication is essential to employees feeling that their input is respected by their top executives.
Interested in incorporating two-way communications into your strategy? Tribe can help.