Tribe was founded in 2002 as a creative boutique working in traditional advertising for consumer brands. When some of our larger clients began asking us to take on internal communications projects, they seemed pleasantly surprised that we applied the same high levels of strategic thinking and creative excellence as we did for external audiences.
In fact, we see the internal brand and the external one as two sides of the same coin. The external messaging communicates the organization’s promise. The internal messaging guides employees in delivering on that promise.
INTRANETS
This healthcare organization has grown through acquisition and now includes over 11 hospitals, each with their own culture and personality. This intranet helps connect employees with those at their own facility — and with others throughout the system
CAREER SITES
The employer brand for this technology company promises that this is a place you can Do Great Things. The careers site helps attract employees interested in moving quickly in their careers by working hard for their clients.
NEWSLETTERS
Orveon is a collective of three market-leading cosmetic brands with employees all over the world. This monthly publication engages employees in leadership’s vision and builds human connections across all three brands and the global footprint.
MAGAZINES
For non-wired audiences like employees at plywood, paper and building product plants, print publications can be a useful channel for getting their attention — and making heroes of the frontline workers doing the real work of the company.
EMPLOYER BRAND
How do you help employees in manufacturing, retail and corporate all understand what’s great about working for La-Z-Boy? Build Something Amazing is a meaningful promise, whether you’re building a recliner, customer relationships or a marketing plan
VISION BOOK
When this finance company was purchased by Quicken Loans, the CEO wanted to put a stake in the ground for their independent, entrepreneurial culture and their young vibe. Employees received this vision book at an event celebrating their values.
BENEFITS COMMUNICATION
This employee audience is made up primarily of young engineers. Our strategy with open enrollment was to communicate how one’s choice of benefits is highly individual — depending on life stage, lifestyle and personality.
LEARNING & DEVELOPMENT SITES
The Turner Broadcasting System learning site was developed to appeal to their younger employees, showcasing options for different learning styles and media preferences, from video to podcast to live classes.
On-Site VIDEOS
One of the most powerful ways to communicate your culture is to have employees describe it in their own words. This video is one of seven developed for recruiting and social media, all shot in one day.
REMOTE VIDEOS
Since the pandemic, we’ve had to find ways to shoot video of employees working from home. What Zoom videos lose in production values, they gain in authenticity. Skillful editing and strong graphics also help.
MANAGER TOOLS
When Invesco was shifting their performance management away from a quantitative model and towards a qualitative approach, this deck of cards provided conversational prompts for more frequent and casual check ins.
DIRECT MAIL
Home mailers can be useful for open enrollment because they can keep the significant other in the loop. This folded-cross format allowed us to break the communication down into several simple messages
EVENTS
This brand launch was the spinoff of three market-leading cosmetics brands. The name and new branding were revealed at this employee event, live in both New York and London and online in Asia.
SWAG
Branded items can be the Trojan horses of internal communications, slipping values and other cultural messaging into the employees’ everyday environment and helping to involve employees in the conversation.