Tribe was founded in 2002 as a creative boutique working in traditional advertising for consumer brands. When some of our larger clients began asking us to take on internal communications projects, they seemed pleasantly surprised that we applied the same high levels of strategic thinking and creative excellence as we did for external audiences.
In fact, we see the internal brand and the external one as two sides of the same coin. The external messaging communicates the organization’s promise. The internal messaging guides employees in delivering on that promise.