Best Practices
These tip sheets cover a wide range of employee communications best practices. What we’ve learned working with other companies might provide insight for yours.
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WRITING FOR INTERNAL COMMS
Internal communications are subject to the same attention span and taste levels that employees bring to all the media they see all day long.
COMMUNICATING POLICY
The goal isn’t just to get employees to read policy. It’s to help them imagine their decision-making process in that situation.
TRANSPARENT COMMUNICATION
It’s easier to claim transparent communication than to follow through with it, especially in times of disruptive change.
PRINT NEWSLETTER
When your employee audience includes frontline workers, a print newsletter can do what manager cascades can’t.
ATTRACTING TALENT
Job candidates, particularly younger ones, now have new expectations of the life your job will allow them to live.
DIGITAL NEWSLETTER
Online publications can provide a steady stream of intranet content, communicate leadership’s vision and build employee engagement.
FINANCIAL WELLNESS
Financial challenges can create stress for employees that impacts their engagement at work. They also might be embarrassed to ask for help.
HYBRID ONBOARDING
Companies have figured out how to handle the logistics of onboarding online, but adding a human touch helps engage new hires.
ACCEPTANCE OF CHANGE
When employees feel in the dark about an upcoming change, they’ll naturally be apprehensive and nervous.
INCLUSIVE CULTURE
Overstating the reality of your DEI can backfire. It’s one of those topics where it’s important to show it before you say it.
FIELD COMMUNICATIONS
Well-intentioned managers are trying to keep their teams informed, but they’re not usually trained communicators. Without corporate support, it can become the Wild West.
WORK RELATIONSHIPS
Team relationships are easier to build when people are working face to face. One of the challenges of remote work is creating those connections online.
ACQUISITION COMMUNICATIONS
Nature hates a vacuum, so if you’re not giving employees answers to their questions, the rumor mill will fill in the blanks for you.
COMMUNICATING BENEFITS
Policy manuals aren’t known to be light reading, but it is possible to make that dense legalese more digestible — and even engaging.
WRITING VALUES
If you want your values to communicate person to person instead of committee to employee, try these communications best practices.
EMPLOYEE WELLNESS PROGRAMS
Beyond the financial benefits of increase employee health, employee wellness program also offer some important cultural benefits.
EMAIL OVERLOAD
One solution for email overload is a weekly or bi-weekly email digest that’s graphically engaging and includes a synopsis of each all-company email.
EMPLOYER BRAND
Differentiate your company in the job market and remind current employees what’s in it for them, with these communications best practices.
RIGHT SIZING
How do you communicate a re-org in a way that’s respectful of employees? First of all, don’t call it right-sizing.
BAD CONTENT
Before you decide a communications channel is broken, evaluate the quality of the content that’s flowing through that channel.
GLOBAL EMPLOYEES
Use these communications best practices to make the world a little smaller by connecting employees across geography.
WHAT ENGINEERS WANT
It’s not always all about the money. To engage engineering talent, give them problems to solve, smart colleagues and no two days alike.
HUMANIZING THE CEO
See five ways to help build human connections between employees and the CEO — ultimately building trust.
TONE OF VOICE
The writing in a lot of well-intentioned internal communications comes off as unnecessarily patronizing.
BENCHMARKING
When developing a benchmarking study, consider these five ways to define the universe you want to explore.
USE AN AGENCY
See these five advantages of bringing in an agency for internal communications rather than adding head count.
EMPLOYER OF CHOICE
In this communications best practices one-pager, we share five counterintuitive elements of a company employees won’t want to leave.
BETTER MANAGERS
See these five ideas to help develop the sort of managers employees love working for.
YEAR-END PROJECTS
See five projects for a stronger culture or improved employee communications in the coming year.
FIRE HOSE EFFECT
See these five communications best practices for not overwhelming employees with too much information all at once.
STRESS AND ANXIETY
Communicate the EAP benefits that could help employees manage record-high levels of stress and anxiety.
CASCADING COMMS
Make cascading information to frontline teams easier for managers by equipping them with communications tools.
TOWN HALLS
See these five Dos and Don’ts to increase engagement in all-hands meetings for global, remote, hybrid and on-site audiences.
GEN-Z REMOTE EMPLOYEES
Without much face-time in the office, younger employees may be missing out on some subtle but important learning.
DEI COMMUNICATIONS
Making internal communications more inclusive is an ongoing process. Here are five communications best practices to help you progress on that journey.
Well-Being
The pandemic expanded our definition of employee wellness programs to include mental, social and financial wellness.
Change Communications
Help employees accept change management initiatives by avoiding these common mistakes in communicating change.
Intranet Wish List
Whether you’re updating your intranet on SharePoint or SaaS platform, this list will help you think about some features your employees might need.
Hourly Employees
If recruiting and retaining frontline workers is a priority for your company, be sure you’re not making these common mistakes.
Employee Stressors
Help managers be aware that employees may be dealing with under-the-surface stressors that are effecting their performance at work — as well as retention.
Open Enrollment MATERIALS
These communications are notoriously dense, confusing or just plain dull. Here are five communications best practices for making them more enticing.
Recognition
Everybody loves applause, but not everyone prefers the same mode of recognition. See five different ways to show appreciation for employees.
GHOSTWRITING
We try to avoid ghostwriting in favor of other formats, but when it’s absolutely necessary, here are five ways to do it better.
Evolving Values
Although we hope our values are long term, there are milestones or situations when it might make sense to update the language.
HYBRID CULTURE
Without the physical proximity of the office, we have to intentionally build human connections remotely. Try these communications best practices.
Frontline Retention
Use these communications best practices to help your frontline employees see your company as the place they can build a long-term career.
CHANGE BURNOUT
Change is constant in many organizations. Here are five ideas for making change initiatives less stressful for employees.
CEO COmmunications
CEOs and your other big cheese executives may not have time to write their own articles or other communications to employees.