Employee events can be a powerful way to build engagement and to signal a shift in culture. We often recommend events at the launch of a new leadership vision, a company transformation or an employer brand launch. They provide an experience for employees that is unlike anything we can do through print or digital or even video channels.
But it’s important to include employees beyond corporate headquarters. Those in other geographic locations, or in call centers, or working night shifts are often deemed just to difficult to include for a wide range of reasons. Home-based employees are usually excluded as well. After all, how can you create an event for one person?
At Tribe, we’ve found ways to include all those employee populations in events in meaningful ways. Here are three tips to expanding your reach when planning an employee event:
- Scale the event materials by office: Although it may not be practical to stage an event of the same magnitude in every global outpost, you can scale back the materials and activities to suit. We recently worked with a client on a rebranding event. The corporate headquarters was the epicenter of the happenings, but we threw similar events simultaneously in another US office and in a few smaller European offices. Working with a representative from each location, we determined the appropriate number of elements and the right agenda for each.
- Find ways to accommodate employees who can’t attend when everybody else does: When we worked on a vision event with a large healthcare system on the west coast, we had to consider that all the doctors and nurses couldn’t come strolling over to the event at the same time. Likewise, those working the graveyard shifts would miss the whole thing. So instead of what otherwise have been a two-hour window for the event, we stretched the time period so that people could come whenever they had a break in the action. This approach is also helpful with call centers or other locations where somebody’s got to be manning the fort at all times. For the night shifts, we held a separate event and instead of serving lunch, we served midnight hotdogs and barbecue. You wouldn’t believe how much it meant to those people that we staged an event in the middle of the night, just to make sure they weren’t left out.
- Send home-based employees an event-in-a-box: Often we’ll ship individual mini events to remote employees. Each package might include a letter from the CEO on the cultural or business milestone the event is meant to mark, the same branded swag available at the event — from t-shirts to travel coffee mugs — and even refreshments, such as a branded cookie or box of mints. Recently, we included a confetti cannon to add a festive note to the at-home celebrations. We’ve also included online scavenger hunts when launching a new intranet and themed photo contests. Home-based employees can participate in those activities the same way those in the corporate office do.
Interested in including more of your workforce in your next employee event? Tribe can help.