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4 REASONS TO START MEASURING INTERNAL COMMUNICATIONS

by | Nov 29, 2018

Just like consumer marketing, measuring internal communications is important for tracking the success (or failure) of reaching the target audience. You wouldn’t run an ad campaign without first defining your objectives and setting up tools for measurement, so why should your internal communications be any different? Employees are the most important asset to the company and the better you can align them with the company’s vision and values and equip them with the tools they need to do their job, the more successful your organization can become. Taking the time to develop a strategic approach for impact measurement and insights can be well worth your while.

Here are four reasons to start getting the metrics on your corporate communications.

  1. See what isn’t working and change it. It’s not the worst thing if your metrics come back to show your communications plan isn’t working. Once you know a channel is ineffective, you have an opportunity to dig deeper and repair the issue, or find a more suitable option to communicate the information. But you can’t fix what you don’t know is broken.
  1. See what is working and capitalize on it. On the other hand, if you find that a channel is over-performing, take it and run with it. If you’re communicating open enrollment through the monthly newsletter, but employees are more likely to take action when they see it on the intranet, don’t be afraid to switch gears.
  1. Build your case for a bigger budget. Not all companies see the need for investment in internal communications. So, when a new intranet platform or hiring another associate is on the table, having the right spreadsheet and graphs to back up the price tag can be crucial to getting approval on a bigger budget.
  1. Tie it to the success of the company. It’s no secret that the more informed and engaged employees are, the more successful a company can be – and setting up the correct measurements can prove it. When IC data can be connected to producing a net return, it’s proving its value and importance within the company, despite not generating revenue for the company.

 

Need help measuring your internal communications? Tribe can help.

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