by | Mar 19, 2019

Engaging employees in the vision or purpose is perhaps the highest goal of internal communications

But exactly how do you do that? Just announcing the vision at a town hall won’t do much to bring that vision to life for employees, or help them apply it to their own work. How do you amplify the message and sustain the communication?

According to Gallup’s recent State of the American Workplace report, only 22% of employees believe their leaders have a clear direction for the company. If your company leadership does have a company vision, then communicating it to employees will be key to building engagement.

A vision book launched at a vision event can be one of the best ways to engage employees in the vision

If you have the budget for it, create a beautiful vision book that articulates the vision and the values in a way that inspires employees. These books are usually light on copy and heavy on visuals — most often photography that celebrates the employees themselves. Printing the vision book gives the message extra weight, and implies that the vision is long-lasting and not a flavor of the month.

Bring more visibility and importance to the vision book by distributing it at a vision event. Make the event engaging for employees, and have them participate rather than just be an audience. If you’re a global company, or just a company with more than one location, host events at all locations simultaneously or the same day. You can scale the event materials and activities by office size. And don’t forget to include remote employees as well, maybe with an event-in-a-box.

With a smaller budget, try a manager toolkit and murals

You can charge managers with engaging employees in the company vision, but provide them with the tools to do that. A manager toolkit might include monthly or weekly huddle topics, conversation guides and slide presentations for team meetings. Although keep in mind the most important element of cascading the vision is first engaging managers in the vision and equipping them to work the vision into their day-to-day work conversations with employees.

You also can provide visibility for the vision with murals. Use a large format printer or even an illustrator or graffiti artist to cover a wall with the vision. This could be anywhere from a hallway in the office to a factory wall in a manufacturing facility. If your workplaces have elevators, you might engage employees in the company vision by printing it on elevator door wraps.

Creativity and follow through are more important than budget dollars. Look for unique touch points in your work environment, and find ways to include the vision in channels ranging from employee publications to digital signage, the intranet to the break room.

Interested in doing more to engage employees in your company vision? Tribe can help.

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