Who wouldn’t want to join a company that treats its employees like heroes? Some of the best employer brands make celebrities of the people who are doing the work of the company, whether that’s manufacturing or IT or healthcare.
That begins with the culture of the company, and a tone set at the top of the organization for valuing employee contributions, from the front line on up. But you also can promote this perspective through your employer brand and your internal communications. Here are a few ideas for how to do that:
Use photos of actual employees
One of the best ways to make heroes of employees is to shoot original photography — using a talented photographer who can deliver dramatic shots of employees on the job in factories, on construction sites, in airports, retail stores, offices or wherever your employees work. For an excellent example of this style of photography, you might take a look at the special section The New York Times published recently with photos of the people working in their printing plant. (For other benefits of investing in original photography, see Three Reasons to Shoot your Employees.)
Interview employees for articles
You also can feature employees in internal publications and on the intranet. Interview them about their individual job roles and how they contribute to the vision of the company. About how they apply the values to their work. About how they solved a particular business problem or came up with a recent innovation.
Feature them in videos
Employee interviews can make powerful videos, but make sure you also shoot plenty of B roll so you’re not cutting from talking head to talking head. Get footage of employees on the job, working with others, walking down the hall or the manufacturing line, laughing in the break room. Show the camaraderie of your culture as well as making superstars of the employees you interview on camera.
Use employee profiles on your job site
If you want potential job candidates to understand the opportunity that exists in your company, feature employees on your careers page discussing their own careers. Having someone describe how their career has grown with the company is much more powerful than anything the company itself could say.
Interested in having your employer brand make heroes of your employees? Tribe can help