by | Aug 20, 2020

If a company hires well, it takes one hundred percent of its employees to achieve its goals. When we say this to our clients, they get the concept and tend to agree. But they don’t all have a handle on how to make sure 100 percent of employees are aligned and connected to leadership goals.

It’s easy enough to get the corporate folks and key leaders on board. But it gets tricky when you get away from desks and out to factories, distribution centers and retail environments.

Different segments have different priorities

Leadership will have a list of high-level goals that are designed to drive profitability and ensure that the business remains sustainable. They describe these goals (almost universally) as three to five pillars for success. But every employee won’t share equally in the responsibility for those goals. Some roles may be focused entirely on just one or two of the pillars.

Translating goals to audience segments

So the difficult part comes in translating those high-level goals all the way down to front line employees. How are we using 100 percent of employees toward achieving our goals? Employees in the manufacturing plant may have zero impact on hiring policies, but everything to do with production efficiencies.

The first trick is mapping out and understanding who the employees are, where they’re located and what they’re on the hook for. Everybody will show up in Active Directory, and everybody started their role with a job description. But getting those folks working together and moving in the same direction is no easy task.

Building the audience matrix

So when Tribe builds communications plans for companies, we need to understand how the day-to-day actions of various employee segments contribute to success of the company — not just whether they met sales or production quotas.

If employees care about what the company contributes to the world, and if they understand how their role contributes to the company’s success, they’re much more likely to be engaged in their work. And they’ll more likely be a positive influence in their work community and group.

Want to get better at using communications to connect employee actions to organizational goals? Tribe can help.


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