Printed Newsletters

Most of the employee publications we develop are digital, but there are still times when we recommend our clients produce printed employee newsletters as well. When the audience includes a large population of frontline workers, a printed newsletter or magazine provides a robust channel of communication to all those non-wired workers in manufacturing, retail, hospitality, healthcare and other industries with employees who are moving targets.

Keeping non-wired employees in the loop

Printed publications are one of the best ways for corporate to communicate directly with the front line. Unlike the manager cascade, a printed newsletter or magazine isn’t filtered through the lens of individual managers, ensuring a consistent message across the entire organization. Providing a printed piece also conveys a sense of respect for frontline employees as an important audience.

Can be mailed to employees homes

Giving frontline workers a window into other plants or locations helps break down divisions and build shared pride. By showcasing the work that’s being done across the organization and the people doing it, we’re able to create human connections that can lay the groundwork for future collaboration and shared innovation. Also, employees like seeing the faces of their coworkers.

Making celebrities of employees

Showing photos of frontline employees doing the real work of the company is one of the most powerful ways to demonstrate value for their contributions. Articles highlighting frontline employees can provide concrete examples of the accomplishments and behaviors that support the company’s success. And unlike digital, a printed employee newsletter can become a keepsake for those featured.

Breaking down silos

Giving frontline workers a window into other plants or locations helps break down divisions and build shared pride. By showcasing the work that’s being done across the organization and the people doing it, we’re able to create human connections that can lay the groundwork for future collaboration and shared innovation. Also, employees like seeing the faces of their coworkers.

If it’s digital, it’s invisible

Digital publications, intranets and even email are effective channels for internal communications — to reach those people sitting in front of computers. For those on the front line, a digital publication is not a tangible part of their workplace. If you can’t offer printed employee newsletters, you might consider at least printing a poster or table tent with a QR code to take them to the digital version.