‘Tis the season for the annual end-of-year CEO holiday letter to employees. Unless you happen to have the rare CEO who actually writes his or her own missives to employees, that means somebody’s going to need to ghostwrite it. So the goal is to ghostwrite...
‘Tis the season for the year-end letter from the CEO or another executive team member. This can be a great way to build engagement and make a human connection, but only if it’s done well. A two-page composition that’s one long, dry sentence after another...
