A version of this article originally appeared on Forbes.com. Defining corporate values is more about archaeology than architecture. In other words, the task is not to build them from the ground up but to uncover the values that are already there—the values that are...
Start by identifying values that are easy to understand and remember. It is a formidable task to take a leader’s vision for the company and narrow it down to a few words employees should use to guide their efforts. On the flip side, if you want employees to truly...
