A version of this article originally appeared on Forbes.com. Defining corporate values is more about archaeology than architecture. In other words, the task is not to build them from the ground up but to uncover the values that are already there—the values that are...
Developing and communicating the values for your employer brand or employee experience can be one of the most powerful uses of internal communications. In the best-case scenario, employees will find those values both authentic to the culture and helpful in moving the...
Communicating the company vision is one of the most important roles of internal communications. We often recommend a vision and values book, video and/or event to introduce or reinforce these cultural underpinnings. But that’s only the beginning. Just because you’ve...
If your company has communicated its vision and values to employees, you’re way ahead of the game. Outlining what the company is trying to achieve and articulating the values intended to guide the business is a huge step. Another big step is to have your company...
Whether you call them core values, beliefs or guiding principles, they won’t be relevant to employees until you make them so. On their own, the language of corporate values can seem a little esoteric. Employees may view them as abstract concepts that have little to do...
