If a company hasn’t worked to define its desired culture, just wait until something goes terribly wrong. The true culture will become obvious in no time. Purpose of a strong culture A strong organizational culture is the result of intentional planning and consistent...
Tribe does quite a lot of work helping clients develop more effective intranet strategies – as well as building, designing, upgrading and cleaning out intranets. It can be cumbersome but improving your intranet can provide the foundation for a centralized digital...
It’s important to know your audience. Different employees have different wants and needs regarding how they’re communicated to. This may be due to personalities and preferences – some respond to long, dense paragraphs while others just want a short video. But...
Discovery is the part of Tribe’s process that provides the insight needed to develop the communications strategies that can affect changes in behavior. The gap between leadership’s goals and the current reality is where we find the strategy for our...
Throughout my career in communications, marketing and advertising, we’ve talked about targeting and reaching audiences. The problem is that we communicate with people, not audiences. An audience doesn’t hear the key points from a town hall – an employee does....
